A Colorful Spring Awaits Bentonville at This Year’s Holi Festival

The Holi Festival is coming to Bentonville, and if you’ve never experienced it, this is the year to show up. Presented by the Indian Cultural Association of NWA, this free, community-wide celebration takes over The Momentary on April 18.

THE DEETS

A Celebration With Deep Roots

Known as both the Festival of Colors and the Festival of Love, Holi is one of India’s oldest traditions. Rooted in the story of Radha Krishna, it marks the arrival of spring and celebrates life through color, community, and joy. ICANWA brings this tradition to Northwest Arkansas to share it with the broader community.

What to Expect

The afternoon fills out with vibrant colors, a live DJ, traditional Indian foods, and dancing. The food alone is worth the trip — think rich, aromatic dishes that give you a genuine taste of Indian culture.

Grab your crew, wear something you don’t mind staining, and come ready to take it all in.