Hundreds of Santas Take Over Downtown Rogers for the Annual Santa Dash

The fourth annual Santa Dash returns to Downtown Rogers with hundreds of runners dressed as Santa, ready to bring holiday cheer and festive energy to the streets. Run, walk, or dance your way through the mile-long route, then head to Ozark Beer Company for post-race drinks and treats.

The Deets

📅 Sunday, December 14, 2025 | 2:00 PM – 5:00 PM
📍 Ozark Beer Company, 109 N. Arkansas St., Rogers, AR 72756
🎟️ Register here

What You Get When You Register

Your race entry comes loaded with everything you need to look the part. You’ll receive a five-piece Santa suit that includes a hat, beard, jacket, pants, and belt in a one-size-fits-all design. No need to hunt down costume pieces or worry about coordinating your outfit with hundreds of other Santas. You’ll also snag a beer ticket and a finisher ornament to commemorate your festive run.

The route itself is one mile through Downtown Rogers, giving you plenty of time to wave at spectators, snap photos with fellow Santas, and soak up the holiday atmosphere. All racers start at the same time and follow the same course, creating a sea of red that transforms the downtown streets into a winter wonderland.

Post-Race Party at the Brewery

Once you cross the finish line, head back to Ozark Beer Company for the celebration. The post-race party features holiday drinks and treats where you can catch your breath, grab a beer, and relive the run with your fellow Santas. Registration is open now, and packet pickup happens the day before on December 13th from 2pm to 5pm at the brewery. You can grab suits for multiple registered runners if you’re bringing friends or family along for the Santa stampede.