Engines Up, Fayetteville: TougeCon Weekend Is Set

The streets of Fayetteville will light up with engines, music, and energy as TougeCon returns to the heart of the Ozarks.

Engines, lights, and energy will take over the city for one weekend only, and the vibe is unlike anything else in Northwest Arkansas. This is where culture, community, and pure adrenaline collide in the Ozarks.

If you love cars, this is your moment. Check the full deets below.

THE DEETS

📍Fayetteville Downtown Square & Gardens
📅 September 19–20, 2025
💲 Cost: Mix of free + ticketed events
🔗 See details

The TougeCon is Fayetteville’s annual celebration of Japanese car culture, showcasing the local area and the sensational driving roads that surround us. For the 2025 celebration, the fun starts on Friday night with Underground: Origins, a night meet featuring show cars, food trucks, live graffiti art, and music from DJ Afrosia. Tickets are $15 in advance or $20 at the gate, with kids 12 and under free.

Saturday morning brings the Special Stage, where drivers and passengers join a staff-led cruise through curated Ozark mountain routes to experience breathtaking scenery and carve challenging corners with a convoy of fellow enthusiasts.

The weekend peaks Saturday afternoon at the Fayetteville Downtown Square & Gardens, when vendors, simulators, RC drift cars, and a carefully curated car show take over downtown. It’s a full immersion in Japanese car culture as a curated selection of vehicles fills the square. The Main Event is free to attend, making it the centerpiece for enthusiasts and newcomers alike.

Let’s head downtown and be part of Fayetteville’s biggest car culture weekend.