NWA Community Showcase Brings Culture to Butterfield Stage in Rogers

Downtown Rogers throws its doors open to every corner of the community, as PepsiCo and the Walton Family Foundation team up with the City of Rogers to fill Butterfield Stage with music and neighbors who feel like old friends.

THE DEETS

📅 Saturday, September 19, 2026
🕙 10:00 AM–2:00 PM
📍 Butterfield Stage, 101 East Cherry St., Rogers, AR 72756
🎟️ Free to attend, no tickets required | Booths $50, sponsorships $400–$2,000
🔗 More info

A Lineup Built on Local Talent

Performances run all day, with a lineup that includes the Arkansas Arts Academy, Danza Divino Salvador del Mundo (presented with Salvadoreños Unidos Para Arkansas), Mariachi Los Potrillos NW Arkansas, and the Ra-Ve Cultural Foundation. You can drop in and out throughout the afternoon as different groups take their turn.

Taste Your Way Around the World

You’ll find cultural foods and free non-alcoholic drinks throughout the day. Between bites, wander the marketplace to shop local small businesses and entrepreneurs, including a dedicated Youth Entrepreneurial Market.

Explore, Create and Play

Arts and culture exhibits fill out the afternoon with family-friendly activities to try. If you’ve got kids in tow, the Playard at Railyard Park gives them a spot to burn off energy while you browse.

Bring Your Business to the Showcase

If you run a local business or nonprofit, the Showcase is your chance to put a face to your name in front of the crowd. Booth and sponsorship options give you a spot in the action, including Silver, Bronze, and a dedicated Youth Entrepreneurs Market Sponsor slot for those looking to support the next generation of local entrepreneurs. Register now to claim your spot.

Join the Celebration

Grab your family, invite a few neighbors, and carve out an afternoon to be part of it. The NWA Community Showcase is built for showing up, whether you’re there for the music, the food, or just a good excuse to spend a day downtown.